> For the complete documentation index, see [llms.txt](https://www.headlesslaw.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.headlesslaw.com/mica/articles/7.md).

# Article 7 — Marketing communications

*In force · Consolidated version of 9 January 2024 · Checked against EUR-Lex on 19 Oct 2026 ·* [*Official source*](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109)

1. Any marketing communications relating to an [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) of a [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) other than an [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token) or [e-money token](https://www.headlesslaw.com/definitions/mica/electronic-money-token), or to the admission to trading of such crypto-asset, shall comply with all of the following requirements:

   **(a)** the marketing communications are clearly identifiable as such;

   **(b)** the information in the marketing communications is fair, clear and not misleading;

   **(c)** the information in the marketing communications is consistent with the information in the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper, where such crypto-asset white paper is required pursuant to [Article 4](/mica/articles/4.md) or [5](/mica/articles/5.md);

   **(d)** the marketing communications clearly state that a [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper has been published and clearly indicate the address of the website of the [offeror](https://www.headlesslaw.com/definitions/mica/offeror), the person seeking admission to trading, or the operator of the trading platform for the crypto-asset concerned, as well as a telephone number and an email address to contact that person;

   **(e)** the marketing communications contain the following clear and prominent statement:

   ‘This [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) marketing communication has not been reviewed or approved by any [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) in any Member State of the European Union. The [offeror](https://www.headlesslaw.com/definitions/mica/offeror) of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication.’.

   Where the marketing communication is prepared by the person seeking admission to trading or the operator of a trading platform, then, instead of ‛[offeror](https://www.headlesslaw.com/definitions/mica/offeror)’, a reference to ‘person seeking admission to trading’ or ‘operator of the trading platform’ shall be included in the statement referred to in the first subparagraph, point (e).
2. Where a crypto-asset white paper is required pursuant to [Article 4](/mica/articles/4.md) or [5](/mica/articles/5.md), no marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. The ability of the [offeror](https://www.headlesslaw.com/definitions/mica/offeror), the person seeking admission to trading or the operator of a trading platform, to conduct market soundings shall not be affected.
3. The [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) of the Member State where the marketing communications are disseminated shall have the power to assess compliance with paragraph 1 in respect of those marketing communications.

   Where necessary, the [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) of the [home Member State](https://www.headlesslaw.com/definitions/mica/home-member-state) shall assist the competent authority of the Member State where the marketing communications are disseminated with assessing the consistency of the marketing communications with the information in the crypto-asset white paper.
4. The use of any of the supervisory and investigatory powers set out in [Article 94](/mica/articles/94.md) in relation to the enforcement of this Article by the [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) of a [host Member State](https://www.headlesslaw.com/definitions/mica/host-member-state) shall be notified without undue delay to the competent authority of the [home Member State](https://www.headlesslaw.com/definitions/mica/home-member-state) of the offeror, the person seeking admission to trading or the operator of the trading platform for the crypto-assets.

***

#### Related

* [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token) — definition used in this article
* [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) — definition used in this article
* [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) — definition used in this article
* [home Member State](https://www.headlesslaw.com/definitions/mica/home-member-state) — definition used in this article
* [host Member State](https://www.headlesslaw.com/definitions/mica/host-member-state) — definition used in this article
* [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) — definition used in this article
* [offeror](https://www.headlesslaw.com/definitions/mica/offeror) — definition used in this article

### Related Level 2 and Level 3

#### Guidance and Q\&A

* [ESMA Q\&A 2654 — Q\&A — Title II tokens: white paper \[Answer Published\]](/mica/level-3/q-and-a/esma/esma-qa-2654-transitional-whitepaper-title-ii.md)

***

[Title II — Crypto-assets other than asset-referenced tokens or e-money tokens](/mica/titles/ii.md) · [← Article 6](/mica/articles/6.md) · [Article 8 →](/mica/articles/8.md)