{"release":{"id":"2d86bd12ba77a288053b34ea2517324b92d03c8039b7f5d156fa4002421384a1","published":"2026-11-10T16:06:46Z","pinned":false},"limits":{"coverage":{"history":"full","held_since":"2023-06-09","gaps":[],"covered":["MiCA L1"],"not_covered":["national guidance","court decisions"]},"freshness":{"release_id":"2d86bd12ba77a288053b34ea2517324b92d03c8039b7f5d156fa4002421384a1","release_published":"2026-11-10T16:06:46Z","checked_at":"2026-11-09","checked_against":"EUR-Lex"},"truncation":null,"failures":[],"incomplete":[]},"page":{"path":"/mica/articles/7","url":"https://www.headlesslaw.com/mica/articles/7","title":"Article 7 — Marketing communications","family":"l1_hand","work_id":"mica","status":"in_force","force_status":"in_force","date_state":"current","requested_date":null,"as_of":"2026-11-11","applies_from":"2024-12-30","application":{"state":"applicable","next":null,"dates":[{"at":"2024-12-30","note":"Article 149(2)"}]},"version_label":"Consolidated version of 9 January 2024","check":{"against":"EUR-Lex","on":"2026-11-09"},"check_result":"matched","official_url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109","valid_from":"2024-01-09","valid_until":null,"revision":1,"content_id":"1a92ad7fd756640c","change_date":null,"nearest_versions":["2023-06-09","2024-01-09"],"first_text_date":"2023-05-31","correction_applies":false,"versions":["2023-06-09","2024-01-09"],"version_url":"https://www.headlesslaw.com/mica/articles/7/versions/2024-01-09","revision_url":"https://www.headlesslaw.com/mica/articles/7/versions/2024-01-09/rev/1a92ad7fd756640c","versions_url":"https://www.headlesslaw.com/mica/articles/7/versions","relations_url":"https://www.headlesslaw.com/mica/articles/7/relations","source_line":null,"attribution":null},"provenance":{"official_url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109","check":{"result":"matched","checked_at":"2026-11-09","against":"EUR-Lex"},"repo_path":null,"body_sha256":"777d4695b1bbbe5a6ae3acb394e53f1f1ce00ca42a3aa5c6a08145445900f2cb","markdown_sha256":"cab55f254da09fdc0c18152bde08e97fcc5f358003f32a22236c110907e6af46"},"units":[{"locator":"mica/art/7","kind":"article","status":"in_force","label":null,"heading":"Marketing communications","text":"","marks":[],"revision":1,"text_hash":"e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855","reason":null},{"locator":"mica/art/7/para/1","kind":"paragraph","status":"in_force","label":"1.","heading":null,"text":"Any marketing communications relating to an offer to the public of a crypto-asset other than an asset-referenced token or e-money token, or to the admission to trading of such crypto-asset, shall comply with all of the following requirements:","marks":[],"revision":1,"text_hash":"6278bc49a51356aa02a1fd2a977a893ff114eb5a204ee4ad53ac7d4477c15f65","reason":null},{"locator":"mica/art/7/para/1/pt/a","kind":"point","status":"in_force","label":"(a)","heading":null,"text":"the marketing communications are clearly identifiable as such;","marks":[],"revision":1,"text_hash":"b15f77cb3b78e8d7ce06d303584f620f2b9a77afc8b262e5f98a7faa0f757412","reason":null},{"locator":"mica/art/7/para/1/pt/b","kind":"point","status":"in_force","label":"(b)","heading":null,"text":"the information in the marketing communications is fair, clear and not misleading;","marks":[],"revision":1,"text_hash":"014acfcfc7ba0ee69173ec6b2cbbf67818c5d64b5b3d67dc7b81413ab1f9483e","reason":null},{"locator":"mica/art/7/para/1/pt/c","kind":"point","status":"in_force","label":"(c)","heading":null,"text":"the information in the marketing communications is consistent with the information in the crypto-asset white paper, where such crypto-asset white paper is required pursuant to Article 4 or 5;","marks":[],"revision":1,"text_hash":"88173ee009ebf61174aefdb1c1bb9d3f8541857e04a5efcbb3a092fe6c7ae802","reason":null},{"locator":"mica/art/7/para/1/pt/d","kind":"point","status":"in_force","label":"(d)","heading":null,"text":"the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the offeror, the person seeking admission to trading, or the operator of the trading platform for the crypto-asset concerned, as well as a telephone number and an email address to contact that person;","marks":[],"revision":1,"text_hash":"e1ba83c146e702521edad00fb97dcbc5d75cdaa45b2a7dded7d6929001d08338","reason":null},{"locator":"mica/art/7/para/1/pt/e","kind":"point","status":"in_force","label":"(e)","heading":null,"text":"the marketing communications contain the following clear and prominent statement:","marks":[],"revision":1,"text_hash":"08629e3009b6dbdf20fbc9cdf2b691fd88af96722227dc7ff1b6d7ebf6d56f91","reason":null},{"locator":"mica/art/7/para/1/pt/e/cont/1","kind":"continuation","status":"in_force","label":null,"heading":null,"text":"‘This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union. The offeror of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication.’.","marks":[],"revision":1,"text_hash":"893382a96cf66af4713c1e4b06e68c3909bfe5ab883b7ef9a2d83c35dd1ca2a3","reason":null},{"locator":"mica/art/7/para/1/cont/1","kind":"continuation","status":"in_force","label":null,"heading":null,"text":"Where the marketing communication is prepared by the person seeking admission to trading or the operator of a trading platform, then, instead of ‛offeror’, a reference to ‘person seeking admission to trading’ or ‘operator of the trading platform’ shall be included in the statement referred to in the first subparagraph, point (e).","marks":[],"revision":1,"text_hash":"1f25aca00774003e3c81d3ad6b8e42b568096e3a0b15c225f28e9fdc4dc64c61","reason":null},{"locator":"mica/art/7/para/2","kind":"paragraph","status":"in_force","label":"2.","heading":null,"text":"Where a crypto-asset white paper is required pursuant to Article 4 or 5, no marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. The ability of the offeror, the person seeking admission to trading or the operator of a trading platform, to conduct market soundings shall not be affected.","marks":[],"revision":1,"text_hash":"28134d129716e9b77f78d989a1af581d29ea98aea2d03faefe59b269e8fe336f","reason":null},{"locator":"mica/art/7/para/3","kind":"paragraph","status":"in_force","label":"3.","heading":null,"text":"The competent authority of the Member State where the marketing communications are disseminated shall have the power to assess compliance with paragraph 1 in respect of those marketing communications.","marks":[],"revision":1,"text_hash":"59632f6835ecf20e1b1a28ab2f6a9aa69fc849fdb7fa83d0d1753ff1a7bfa0f0","reason":null},{"locator":"mica/art/7/para/3/cont/1","kind":"continuation","status":"in_force","label":null,"heading":null,"text":"Where necessary, the competent authority of the home Member State shall assist the competent authority of the Member State where the marketing communications are disseminated with assessing the consistency of the marketing communications with the information in the crypto-asset white paper.","marks":[],"revision":1,"text_hash":"2390d1f83de0246e3078280ed868d96b537378d026d3564bc8e4250756d5e717","reason":null},{"locator":"mica/art/7/para/4","kind":"paragraph","status":"in_force","label":"4.","heading":null,"text":"The use of any of the supervisory and investigatory powers set out in Article 94 in relation to the enforcement of this Article by the competent authority of a host Member State shall be notified without undue delay to the competent authority of the home Member State of the offeror, the person seeking admission to trading or the operator of the trading platform for the crypto-assets.","marks":[],"revision":1,"text_hash":"af7834df3cd6ff4417d1356f642f4a665fb51a0074bf8e13189f0273de41b3c7","reason":null}],"markdown":"*In force · Consolidated version of 9 January 2024 · Verified 9 Nov 2026 · [Official source](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109)*\n\n1. <a id=\"p-1\"></a>Any marketing communications relating to an [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) of a [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) other than an [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token) or [e-money token](https://www.headlesslaw.com/definitions/mica/electronic-money-token), or to the admission to trading of such crypto-asset, shall comply with all of the following requirements:\n\n    <a id=\"p-1-a\"></a>**(a)** the marketing communications are clearly identifiable as such;\n\n    <a id=\"p-1-b\"></a>**(b)** the information in the marketing communications is fair, clear and not misleading;\n\n    <a id=\"p-1-c\"></a>**(c)** the information in the marketing communications is consistent with the information in the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper, where such crypto-asset white paper is required pursuant to [Article 4](4.md) or [5](5.md);\n\n    <a id=\"p-1-d\"></a>**(d)** the marketing communications clearly state that a [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper has been published and clearly indicate the address of the website of the [offeror](https://www.headlesslaw.com/definitions/mica/offeror), the person seeking admission to trading, or the operator of the trading platform for the crypto-asset concerned, as well as a telephone number and an email address to contact that person;\n\n    <a id=\"p-1-e\"></a>**(e)** the marketing communications contain the following clear and prominent statement:\n\n    ‘This [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) marketing communication has not been reviewed or approved by any [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) in any Member State of the European Union. The [offeror](https://www.headlesslaw.com/definitions/mica/offeror) of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication.’.\n\n    Where the marketing communication is prepared by the person seeking admission to trading or the operator of a trading platform, then, instead of ‛[offeror](https://www.headlesslaw.com/definitions/mica/offeror)’, a reference to ‘person seeking admission to trading’ or ‘operator of the trading platform’ shall be included in the statement referred to in the first subparagraph, point (e).\n2. <a id=\"p-2\"></a>Where a crypto-asset white paper is required pursuant to [Article 4](4.md) or [5](5.md), no marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. The ability of the [offeror](https://www.headlesslaw.com/definitions/mica/offeror), the person seeking admission to trading or the operator of a trading platform, to conduct market soundings shall not be affected.\n3. <a id=\"p-3\"></a>The [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) of the Member State where the marketing communications are disseminated shall have the power to assess compliance with paragraph 1 in respect of those marketing communications.\n\n    Where necessary, the [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) of the [home Member State](https://www.headlesslaw.com/definitions/mica/home-member-state) shall assist the competent authority of the Member State where the marketing communications are disseminated with assessing the consistency of the marketing communications with the information in the crypto-asset white paper.\n4. <a id=\"p-4\"></a>The use of any of the supervisory and investigatory powers set out in [Article 94](94.md) in relation to the enforcement of this Article by the [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) of a [host Member State](https://www.headlesslaw.com/definitions/mica/host-member-state) shall be notified without undue delay to the competent authority of the [home Member State](https://www.headlesslaw.com/definitions/mica/home-member-state) of the offeror, the person seeking admission to trading or the operator of the trading platform for the crypto-assets.\n\n***\n\n### Related\n\n* [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token) — definition used in this article\n* [competent authority](https://www.headlesslaw.com/definitions/mica/competent-authority) — definition used in this article\n* [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) — definition used in this article\n* [home Member State](https://www.headlesslaw.com/definitions/mica/home-member-state) — definition used in this article\n* [host Member State](https://www.headlesslaw.com/definitions/mica/host-member-state) — definition used in this article\n* [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) — definition used in this article\n* [offeror](https://www.headlesslaw.com/definitions/mica/offeror) — definition used in this article\n\n## Related Level 2 and Level 3\n\n### Guidance and Q&A\n\n- [ESMA Q&A 2654 — Q&A — Title II tokens: white paper \\[Answer Published\\]](../level-3/q-and-a/esma/esma-qa-2654-transitional-whitepaper-title-ii.md)\n\n***\n\n[Title II — Crypto-assets other than asset-referenced tokens or e-money tokens](../titles/ii.md) · [← Article 6](6.md) · [Article 8 →](8.md)\n"}