--- title: "Article 53 — Marketing communications" type: regulation legal_status: in_force source: "https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109" shortTitle: "Article 53 — Marketing communications" instrument_type: level1_regulation authority: Commission binding: true binding_character: binding mica_level2: false legal_basis: Regulation (EU) 2023/1114 instrument: mica celex: 32023R1114 text_version: "Consolidated version of 9 January 2024" source_url: "https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109" check_status: matched verified: true last_checked: 2026-11-09 --- *In force · Consolidated version of 9 January 2024 · Verified 9 Nov 2026 · [Official source](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109)* 1. Marketing communications relating to an [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) of an [e-money token](https://www.headlesslaw.com/definitions/mica/electronic-money-token), or to the admission to trading of such e-money token, shall comply with all the following requirements: **(a)** the marketing communications are clearly identifiable as such; **(b)** the information in the marketing communications is fair, clear and not misleading; **(c)** the information in the marketing communications is consistent with the information in the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper; **(d)** the marketing communications clearly state that a [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper has been published and clearly indicate the address of the website of the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) of the [e-money token](https://www.headlesslaw.com/definitions/mica/electronic-money-token), as well as a telephone number and an email address to contact the issuer. 2. Marketing communications shall contain a clear and unambiguous statement that the holders of the e-money token have a right of redemption against the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) at any time and at par value. 3. Marketing communications and any modifications thereto shall be published on the [issuer](https://www.headlesslaw.com/definitions/mica/issuer)’s website. 4. [Competent authorities](https://www.headlesslaw.com/definitions/mica/competent-authority) shall not require prior approval of marketing communications before their publication. 5. Marketing communications shall be notified to the [competent authorities](https://www.headlesslaw.com/definitions/mica/competent-authority) upon request. 6. No marketing communications shall be disseminated prior to the publication of the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper. Such restriction does not affect the ability of the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) of the e-money token to conduct market soundings. ### Related * [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) — definition used in this article * [electronic money](https://www.headlesslaw.com/definitions/mica/electronic-money) — definition used in this article * [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) — definition used in this article * [issuer](https://www.headlesslaw.com/definitions/mica/issuer) — definition used in this article *** [Title IV — E-money tokens](../titles/iv.md) › Chapter 1 — Requirements to be fulfilled by all issuers of e-money tokens · [← Article 52](52.md) · [Article 54 →](54.md)