{"release":{"id":"2d86bd12ba77a288053b34ea2517324b92d03c8039b7f5d156fa4002421384a1","published":"2026-11-10T16:06:46Z","pinned":false},"limits":{"coverage":{"history":"full","held_since":"2023-06-09","gaps":[],"covered":["MiCA L1"],"not_covered":["national guidance","court decisions"]},"freshness":{"release_id":"2d86bd12ba77a288053b34ea2517324b92d03c8039b7f5d156fa4002421384a1","release_published":"2026-11-10T16:06:46Z","checked_at":"2026-11-09","checked_against":"EUR-Lex"},"truncation":null,"failures":[],"incomplete":[]},"page":{"path":"/mica/articles/53","url":"https://www.headlesslaw.com/mica/articles/53","title":"Article 53 — Marketing communications","family":"l1_hand","work_id":"mica","status":"in_force","force_status":"in_force","date_state":"current","requested_date":null,"as_of":"2026-11-11","applies_from":"2024-06-30","application":{"state":"applicable","next":null,"dates":[{"at":"2024-06-30","note":"Article 149(3)"}]},"version_label":"Consolidated version of 9 January 2024","check":{"against":"EUR-Lex","on":"2026-11-09"},"check_result":"matched","official_url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109","valid_from":"2024-01-09","valid_until":null,"revision":1,"content_id":"0108aba914bde7c5","change_date":null,"nearest_versions":["2023-06-09","2024-01-09"],"first_text_date":"2023-05-31","correction_applies":false,"versions":["2023-06-09","2024-01-09"],"version_url":"https://www.headlesslaw.com/mica/articles/53/versions/2024-01-09","revision_url":"https://www.headlesslaw.com/mica/articles/53/versions/2024-01-09/rev/0108aba914bde7c5","versions_url":"https://www.headlesslaw.com/mica/articles/53/versions","relations_url":"https://www.headlesslaw.com/mica/articles/53/relations","source_line":null,"attribution":null},"provenance":{"official_url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109","check":{"result":"matched","checked_at":"2026-11-09","against":"EUR-Lex"},"repo_path":null,"body_sha256":"0e6260fd042dbdab86642969f58f6d45d60e2fd91a6078c6e2a24f779e873093","markdown_sha256":"1c4538ffe05791674fa1f432bee2aea3036a784c96e9f5dc35197cc88ae54eb4"},"units":[{"locator":"mica/art/53","kind":"article","status":"in_force","label":null,"heading":"Marketing communications","text":"","marks":[],"revision":1,"text_hash":"e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855","reason":null},{"locator":"mica/art/53/para/1","kind":"paragraph","status":"in_force","label":"1.","heading":null,"text":"Marketing communications relating to an offer to the public of an e-money token, or to the admission to trading of such e-money token, shall comply with all the following requirements:","marks":[],"revision":1,"text_hash":"1e811f97e259521851dcb973979aae4fc01a4d56f3a95617d3bd401e5c0436a2","reason":null},{"locator":"mica/art/53/para/1/pt/a","kind":"point","status":"in_force","label":"(a)","heading":null,"text":"the marketing communications are clearly identifiable as such;","marks":[],"revision":1,"text_hash":"b15f77cb3b78e8d7ce06d303584f620f2b9a77afc8b262e5f98a7faa0f757412","reason":null},{"locator":"mica/art/53/para/1/pt/b","kind":"point","status":"in_force","label":"(b)","heading":null,"text":"the information in the marketing communications is fair, clear and not misleading;","marks":[],"revision":1,"text_hash":"014acfcfc7ba0ee69173ec6b2cbbf67818c5d64b5b3d67dc7b81413ab1f9483e","reason":null},{"locator":"mica/art/53/para/1/pt/c","kind":"point","status":"in_force","label":"(c)","heading":null,"text":"the information in the marketing communications is consistent with the information in the crypto-asset white paper;","marks":[],"revision":1,"text_hash":"3b233aa092ad2dc741ce758ae090872f06bb88d0efbe2cb808c5399cdc94f7b0","reason":null},{"locator":"mica/art/53/para/1/pt/d","kind":"point","status":"in_force","label":"(d)","heading":null,"text":"the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the e-money token, as well as a telephone number and an email address to contact the issuer.","marks":[],"revision":1,"text_hash":"a61d2b1ffb6369a79a60bcfbe9eb92811248de69768812c7dcdcf4ce76e0b66e","reason":null},{"locator":"mica/art/53/para/2","kind":"paragraph","status":"in_force","label":"2.","heading":null,"text":"Marketing communications shall contain a clear and unambiguous statement that the holders of the e-money token have a right of redemption against the issuer at any time and at par value.","marks":[],"revision":1,"text_hash":"f47ec62bafb4ee8139277c40d660d7aeb1c5ae74612ead3077b92467abe0240f","reason":null},{"locator":"mica/art/53/para/3","kind":"paragraph","status":"in_force","label":"3.","heading":null,"text":"Marketing communications and any modifications thereto shall be published on the issuer’s website.","marks":[],"revision":1,"text_hash":"6373f7cd1199d73a5421d08afb9cba03f62b107bc3deb48da48c5219dfe2b6fd","reason":null},{"locator":"mica/art/53/para/4","kind":"paragraph","status":"in_force","label":"4.","heading":null,"text":"Competent authorities shall not require prior approval of marketing communications before their publication.","marks":[],"revision":1,"text_hash":"453c42622a0000ff9b75bff33e46592aa607116e891e717e1d27a7760014319d","reason":null},{"locator":"mica/art/53/para/5","kind":"paragraph","status":"in_force","label":"5.","heading":null,"text":"Marketing communications shall be notified to the competent authorities upon request.","marks":[],"revision":1,"text_hash":"d3d70187047f8abef360d651c028f7580d2ee0ee5d78dbb2e31f726793a4b49a","reason":null},{"locator":"mica/art/53/para/6","kind":"paragraph","status":"in_force","label":"6.","heading":null,"text":"No marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. Such restriction does not affect the ability of the issuer of the e-money token to conduct market soundings.","marks":[],"revision":1,"text_hash":"5dba5784e42ca95a238a8f4c283352f76745925f4f83eddfb484ef7428d567a4","reason":null}],"markdown":"*In force · Consolidated version of 9 January 2024 · Verified 9 Nov 2026 · [Official source](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109)*\n\n1. <a id=\"p-1\"></a>Marketing communications relating to an [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) of an [e-money token](https://www.headlesslaw.com/definitions/mica/electronic-money-token), or to the admission to trading of such e-money token, shall comply with all the following requirements:\n\n    <a id=\"p-1-a\"></a>**(a)** the marketing communications are clearly identifiable as such;\n\n    <a id=\"p-1-b\"></a>**(b)** the information in the marketing communications is fair, clear and not misleading;\n\n    <a id=\"p-1-c\"></a>**(c)** the information in the marketing communications is consistent with the information in the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper;\n\n    <a id=\"p-1-d\"></a>**(d)** the marketing communications clearly state that a [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper has been published and clearly indicate the address of the website of the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) of the [e-money token](https://www.headlesslaw.com/definitions/mica/electronic-money-token), as well as a telephone number and an email address to contact the issuer.\n2. <a id=\"p-2\"></a>Marketing communications shall contain a clear and unambiguous statement that the holders of the e-money token have a right of redemption against the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) at any time and at par value.\n3. <a id=\"p-3\"></a>Marketing communications and any modifications thereto shall be published on the [issuer](https://www.headlesslaw.com/definitions/mica/issuer)’s website.\n4. <a id=\"p-4\"></a>[Competent authorities](https://www.headlesslaw.com/definitions/mica/competent-authority) shall not require prior approval of marketing communications before their publication.\n5. <a id=\"p-5\"></a>Marketing communications shall be notified to the [competent authorities](https://www.headlesslaw.com/definitions/mica/competent-authority) upon request.\n6. <a id=\"p-6\"></a>No marketing communications shall be disseminated prior to the publication of the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper. Such restriction does not affect the ability of the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) of the e-money token to conduct market soundings.\n\n### Related\n\n* [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) — definition used in this article\n* [electronic money](https://www.headlesslaw.com/definitions/mica/electronic-money) — definition used in this article\n* [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) — definition used in this article\n* [issuer](https://www.headlesslaw.com/definitions/mica/issuer) — definition used in this article\n\n***\n\n[Title IV — E-money tokens](../titles/iv.md) › Chapter 1 — Requirements to be fulfilled by all issuers of e-money tokens · [← Article 52](52.md) · [Article 54 →](54.md)\n"}