{"release":{"id":"2d86bd12ba77a288053b34ea2517324b92d03c8039b7f5d156fa4002421384a1","published":"2026-11-10T16:06:46Z","pinned":false},"limits":{"coverage":{"history":"full","held_since":"2023-06-09","gaps":[],"covered":["MiCA L1"],"not_covered":["national guidance","court decisions"]},"freshness":{"release_id":"2d86bd12ba77a288053b34ea2517324b92d03c8039b7f5d156fa4002421384a1","release_published":"2026-11-10T16:06:46Z","checked_at":"2026-11-09","checked_against":"EUR-Lex"},"truncation":null,"failures":[],"incomplete":[]},"page":{"path":"/mica/articles/29","url":"https://www.headlesslaw.com/mica/articles/29","title":"Article 29 — Marketing communications","family":"l1_hand","work_id":"mica","status":"in_force","force_status":"in_force","date_state":"current","requested_date":null,"as_of":"2026-11-11","applies_from":"2024-06-30","application":{"state":"applicable","next":null,"dates":[{"at":"2024-06-30","note":"Article 149(3)"}]},"version_label":"Consolidated version of 9 January 2024","check":{"against":"EUR-Lex","on":"2026-11-09"},"check_result":"matched","official_url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109","valid_from":"2024-01-09","valid_until":null,"revision":1,"content_id":"7144bbbf1546f149","change_date":null,"nearest_versions":["2023-06-09","2024-01-09"],"first_text_date":"2023-05-31","correction_applies":false,"versions":["2023-06-09","2024-01-09"],"version_url":"https://www.headlesslaw.com/mica/articles/29/versions/2024-01-09","revision_url":"https://www.headlesslaw.com/mica/articles/29/versions/2024-01-09/rev/7144bbbf1546f149","versions_url":"https://www.headlesslaw.com/mica/articles/29/versions","relations_url":"https://www.headlesslaw.com/mica/articles/29/relations","source_line":null,"attribution":null},"provenance":{"official_url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109","check":{"result":"matched","checked_at":"2026-11-09","against":"EUR-Lex"},"repo_path":null,"body_sha256":"405a14681c8b22982615495ccc845f3ff400a051139ec872ccfcf7d514dd97b0","markdown_sha256":"f3ffd9dfcbd3118f80b9bb477166ccccf590c27db92c8b47f0f4d9b90eb757c3"},"units":[{"locator":"mica/art/29","kind":"article","status":"in_force","label":null,"heading":"Marketing communications","text":"","marks":[],"revision":1,"text_hash":"e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855","reason":null},{"locator":"mica/art/29/para/1","kind":"paragraph","status":"in_force","label":"1.","heading":null,"text":"Any marketing communications relating to an offer to the public of an asset-referenced token, or to the admission to trading of such asset-referenced token, shall comply with all of the following requirements:","marks":[],"revision":1,"text_hash":"3bba003a6ad81a133e6369fda4102404a38074ceb6cd4e5708ab91c503fab60f","reason":null},{"locator":"mica/art/29/para/1/pt/a","kind":"point","status":"in_force","label":"(a)","heading":null,"text":"the marketing communications are clearly identifiable as such;","marks":[],"revision":1,"text_hash":"b15f77cb3b78e8d7ce06d303584f620f2b9a77afc8b262e5f98a7faa0f757412","reason":null},{"locator":"mica/art/29/para/1/pt/b","kind":"point","status":"in_force","label":"(b)","heading":null,"text":"the information in the marketing communications is fair, clear and not misleading;","marks":[],"revision":1,"text_hash":"014acfcfc7ba0ee69173ec6b2cbbf67818c5d64b5b3d67dc7b81413ab1f9483e","reason":null},{"locator":"mica/art/29/para/1/pt/c","kind":"point","status":"in_force","label":"(c)","heading":null,"text":"the information in the marketing communications is consistent with the information in the crypto-asset white paper;","marks":[],"revision":1,"text_hash":"3b233aa092ad2dc741ce758ae090872f06bb88d0efbe2cb808c5399cdc94f7b0","reason":null},{"locator":"mica/art/29/para/1/pt/d","kind":"point","status":"in_force","label":"(d)","heading":null,"text":"the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the asset-referenced token, as well as a telephone number and an email address to contact the issuer.","marks":[],"revision":1,"text_hash":"2d6814389fca92aae84a6ca271832eb53aef626bd7e5a1e6c5c1936a80d5db29","reason":null},{"locator":"mica/art/29/para/2","kind":"paragraph","status":"in_force","label":"2.","heading":null,"text":"Marketing communications shall contain a clear and unambiguous statement that the holders of the asset-referenced token have a right of redemption against the issuer at any time.","marks":[],"revision":1,"text_hash":"61ed87098709ed9b82d175286d45d092d08619fbc6de090a700299a38ed504b2","reason":null},{"locator":"mica/art/29/para/3","kind":"paragraph","status":"in_force","label":"3.","heading":null,"text":"Marketing communications and any modifications thereto shall be published on the issuer’s website.","marks":[],"revision":1,"text_hash":"6373f7cd1199d73a5421d08afb9cba03f62b107bc3deb48da48c5219dfe2b6fd","reason":null},{"locator":"mica/art/29/para/4","kind":"paragraph","status":"in_force","label":"4.","heading":null,"text":"Competent authorities shall not require prior approval of marketing communications before their publication.","marks":[],"revision":1,"text_hash":"453c42622a0000ff9b75bff33e46592aa607116e891e717e1d27a7760014319d","reason":null},{"locator":"mica/art/29/para/5","kind":"paragraph","status":"in_force","label":"5.","heading":null,"text":"Marketing communications shall be notified to competent authorities upon request.","marks":[],"revision":1,"text_hash":"52d2a01ba0dc0d9b16093553829d06502e51305c669cb9bfc11da0032f60142c","reason":null},{"locator":"mica/art/29/para/6","kind":"paragraph","status":"in_force","label":"6.","heading":null,"text":"No marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. Such restriction does not affect the ability of the issuer of the asset-referenced token to conduct market soundings.","marks":[],"revision":1,"text_hash":"06764ab6c063fb23a708caaa17ce536a4abb304096b7f59f2f195d7d86ff1532","reason":null}],"markdown":"*In force · Consolidated version of 9 January 2024 · Verified 9 Nov 2026 · [Official source](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02023R1114-20240109)*\n\n1. <a id=\"p-1\"></a>Any marketing communications relating to an [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) of an [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token), or to the admission to trading of such asset-referenced token, shall comply with all of the following requirements:\n\n    <a id=\"p-1-a\"></a>**(a)** the marketing communications are clearly identifiable as such;\n\n    <a id=\"p-1-b\"></a>**(b)** the information in the marketing communications is fair, clear and not misleading;\n\n    <a id=\"p-1-c\"></a>**(c)** the information in the marketing communications is consistent with the information in the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper;\n\n    <a id=\"p-1-d\"></a>**(d)** the marketing communications clearly state that a [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper has been published and clearly indicate the address of the website of the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) of the [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token), as well as a telephone number and an email address to contact the issuer.\n2. <a id=\"p-2\"></a>Marketing communications shall contain a clear and unambiguous statement that the holders of the [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token) have a right of redemption against the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) at any time.\n3. <a id=\"p-3\"></a>Marketing communications and any modifications thereto shall be published on the [issuer](https://www.headlesslaw.com/definitions/mica/issuer)’s website.\n4. <a id=\"p-4\"></a>[Competent authorities](https://www.headlesslaw.com/definitions/mica/competent-authority) shall not require prior approval of marketing communications before their publication.\n5. <a id=\"p-5\"></a>Marketing communications shall be notified to [competent authorities](https://www.headlesslaw.com/definitions/mica/competent-authority) upon request.\n6. <a id=\"p-6\"></a>No marketing communications shall be disseminated prior to the publication of the [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) white paper. Such restriction does not affect the ability of the [issuer](https://www.headlesslaw.com/definitions/mica/issuer) of the [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token) to conduct market soundings.\n\n### Related\n\n* [asset-referenced token](https://www.headlesslaw.com/definitions/mica/asset-referenced-token) — definition used in this article\n* [offer to the public](https://www.headlesslaw.com/definitions/mica/offer-to-the-public) — definition used in this article\n* [crypto-asset](https://www.headlesslaw.com/definitions/mica/crypto-asset) — definition used in this article\n* [issuer](https://www.headlesslaw.com/definitions/mica/issuer) — definition used in this article\n\n***\n\n[Title III — Asset-referenced tokens](../titles/iii.md) › Chapter 2 — Obligations of issuers of asset-referenced tokens · [← Article 28](28.md) · [Article 30 →](30.md)\n"}